ABOUT ME
Hi, I’m Rajitha — a passionate Freelance Digital Marketer in Kerala, dedicated to helping brands grow, connect, and thrive in the digital world. With a blend of creativity, strategy, and data-driven insight, I turn ideas into impactful online experiences that deliver real results.
As a passionate Freelance Digital Marketer in Kerala, I’ve worked with businesses of all sizes —As from startups finding their voice to established brands looking to expand their reach. My approach is simple: understand your goals, know your audience, and craft digital strategies that inspire action.
What I Do
Social Media Marketing: Building authentic communities and creating content that sparks engagement.
SEO & Content Strategy: Helping your brand get discovered through smart storytelling and search optimization.
Paid Advertising: Managing ROI-focused campaigns on platforms like Google Ads, Meta, and TikTok.
Email Marketing & Automation: Turning leads into loyal customers through personalized communication.
EDUCATION AND EXPERTISE
I hold a Bachelor of Engineering (BE) in Information Science &Engineering(ISE) from BIT,Bangalore . My academic foundation in Information Science &Engineering has equipped me with strong technical and analytical skills, allowing me to blend technology with digital marketing strategies effectively.
PROFESSIONAL EXPERIENCE
Senior Software Tester | Hewlett-Packard (HP)
Designed and executed functional, regression, and performance test cases for enterprise software solutions.
Automated test scripts using Selenium WebDriver and TestNG.
- Worked closely with developers and business analysts in Agile/Scrum teams to ensure high-quality releases.
QA Engineer | Fidelity Investments
Performed end-to-end testing for financial and investment platforms ensuring accuracy and compliance.
Created and maintained automated test suites using UFT and Jenkins for CI/CD pipelines.
Involved in requirement analysis, test planning, and defect tracking using JIRA.
Senior Quality Analyst | UnitedHealth Group (UHG)
Conducted manual and automated testing of healthcare applications focusing on data integrity and HIPAA compliance.
Implemented automation frameworks using Selenium, Cucumber, and Java.
Participated in user acceptance testing (UAT) and coordinated with offshore QA teams to improve test coverage and efficiency.